Consulting
Insufficient focus on sales is a proven handicap in young organizations. During start-up, major focus is on product development and improvement. At a given stage this focus needs to turn to sales. In many cases the internal resources miss sales- and marketing experience.
This is where we can be of major help. Supporting you in defining your target markets, your target customers and create a sales organization able to initiate sales traction. We can build with you your Sales- and Marketing plans, your sales organization, their incentive schemes and ensure that your company copes with all the contractual and legal requirements.
Our major offerings:
Sales
- Set-up and/or audit and analysis of sales- and marketing strategy
- Define market segments and market opportunities
- Set-up, extension and/or audit of sales organizations
- Set-up of forecast and sales funnel management system
- Motivating and incentivizing the sales force
- Sales support for “Big Deals”
- Sales Training
Marketing
- Set up a Marketing Strategy and define marketing goals
- Trademark and portfolio strategy
- Media mix and communication strategy
- Digital Strategy and Digital Coaching
- Pricing Policy
- Set-up a Marketing-Investment plan
Fitness-Check for Sales and Marketing
- Audit Sales and Marketing organizations to identify and improve organizational and personnel weaknesses
Go-International
- Definition of international markets
- Definition and implementation of Go-to-Market Strategy
- Opening and incorporation of local legal entities, recruitment of distributors and/or local personnel
- Definition and compliance with local legal obligations
Organizational Development – Human Resources – Focus Sales and Marketing
- Definition of required organization
- Definition of required talent
- Organizational audit, talent inventory
- Recruiting and/or outplacement
- Training plans
- Compensation systems, Sales Incentive Plans
- Industrial Relations
Legal – Focus Sales and Marketing
- Risk analysis
- Analysis of contracts
- Local and International legal compliance
- Corporate Governance
- Contractual Sales Support
Our contractual conditions
- We are committed to the commercial success of our partners. We therefore expect to be paid based on the accomplishment of pre-defined objectives. We also accept payment in company equity (work4capital). We charge a minimal monthly fee to cover current business expenses and expect to be reimbursed for actual and reasonable travel and living expenses.